Ep. 3 - Tyler Heppell - Your Everyday Farmer to Viral TikToker

In this conversation, Tyler Heppell, a fifth-generation potato farmer, shares his journey through agriculture, entrepreneurship, and personal growth. He discusses the importance of ambition, work-life balance, and the daily operations of running a farm. Tyler reflects on the challenges of generational farming, the dynamics of family businesses, and the lessons learned from his past failures in the corporate world. He emphasizes the significance of understanding costs in farming and the impact of personal mottos on decision-making. In this conversation, Paige Sandher discusses her journey back to the family farm, the impact of social media on agriculture, and the importance of community engagement through initiatives like Ugly Potato Day. She shares insights on productivity, goal setting, and the logistics of food insecurity, emphasizing the need for effective communication and planning in both personal and professional realms.

 

00:00 Tyler Heppell and His Journey

04:46Ambition and Work-Life Balance

10:20 Daily Routine and Operations of a Potato Farm

16:53 Generational Farming and Family Dynamics

22:08 Transitioning Back to the Family Farm

28:17 Lessons Learned from Failure and Greed

32:11 Returning to the Family Business

35:01 The Rise of Social Media in Agriculture

39:13 Mastering the Art of Hooks

43:52 Planning for Success: Big Rocks and Masogi

55:25 The Impact of Ugly Potato Day and 10 Servings